Testimonials are super important for growing your business. Everyone wants to increase their sales and a simple testimonial can help you do just that. If you are looking for a way to scale your business and your revenue, grab your notebook and let's begin.
When you know your ideal customer, it changes everything in your business. This target market is the basis for everything you'll do – your branding, the products and services you'll offer, the marketing channels you'll use, and the way you interact with your customers; therefore, it’s essential to take this crucial first step.
Your ideal customer is the person who can benefit the most from what you're offering. Businesses create a persona that describes this market as one individual. It might say something like, "Elena is a small business owner in the east coast earning XXX per year and seeking to grow her business…" It's peculiar so that you know exactly who you're targeting.