Do you prefer reading this post, or would you rather watch it?
What about 5 years from now?
How many articles do you think will be videos instead?
The rise of videos in marketing
Online videos account for over half of internet traffic and that number continues to increase. Despite these statistics, nothing has been found to explain why this is the case.
However, being that success with online videos is becoming more and more popular, people are able to gain information and be entertained quickly. The small businesses that miss this video component are hurting their marketing strategy.
At this point, more than half of all companies are using videos in their marketing. Video marketing is not just the future, it is the now! As more companies catch on to the marketing possibilities of using video, it may very soon be the dominant medium in marketing strategies.
Increasing your reach with video
The potential reach with video is unmatched. Over a billion visitors tune into YouTube each month. The only other channel that comes close to that reach is Facebook. In just the UK, more than 20 million people are watching videos each week. Focusing on producing great video content will give you access to this kind of reach.
Let's look at Volkswagen as an example, three of their videos went viral and were viewed over 150 million times! Yes, they are already a billion dollar company but the success of going viral is within reach for small companies, too. Your video just needs to be shareable. If your video engages your viewers, they will share it with others, they will view more of your content, and they will start to interact with your brand.
Pictures may be worth a thousand words but a video is worth even more now. Creating a video in addition to, or instead of, writing another blog post makes your content easy to digest. We are in an age of information overload so if you cannot engage your audience quickly and effectively, they will lose interest and move on.
Tips for creating engaging videos
So how does a small business make the most out of video without breaking their budget? There are a few things to realize. One, having lengthy, high-quality videos are amazing but they aren't necessary to engage an audience or go viral. Social media videos like Vine and Instagram are just seconds long and can make a huge impact. If you do decide to invest in creating videos for your business keep in mind two things: one, production costs have gone down a lot and two, done correctly, videos can give you a very nice return on your investment.
When creating videos, always consider your audience. Any content, especially the videos you create, should be relevant to them. Without catching their interest and getting them engaged, you will not get the reach you're after.
Be sure that your video is viewable on a mobile phone. Almost half of video consumption happens on a mobile phone. Once your video is released, it should be shared across all of your social media channels. This will make it easy to find and share to increase its potential reach.
Remember: with each video and the marketing strategy you use, be creative. Consider your client avatar and speak directly to them when filming your video. Grab their attention and keep them engaged. Follow these strategies each time you create video content for your audience and your reach will dramatically increase before you know it. Look at you going viral!
Are you utilizing video content in your marketing strategy? If not, what's stopping you? Let me know in the comments below!