Higher Grounds Coffee Shop is a local coffee shop that really showcases what a true entreprenuer with a lot of drive can accomplish in a small town, and the joy a space can bring to a community. We shot a local business highlight commercial for them through the local young professionals group.
Understand the scope of the video and the use.
Set-up an on location shoot and prepped the owner regarding what we would need and what would be expected during the shoot.
We spent about 2 hours on location getting to know the owner, taking B-Roll of all her goodies, watching them make delicious drinks, and trying their food.
The last step was to edit and piece together the final (cuts/rolls) to make the video below.