Everyone is super excited to get more sales – I hear everyone saying often, this is what’s going to fix your business, it’s going to help you out a lot if you have some cash flow.
I know you believe me when I say testimonials are super important for growing your business.
So let’s begin.
Today we tackle something quite important for your business; the amazing and ever-changing world of search engine (SEO).
Before we dive into the juicy stuff with tips and tricks that are going to help drive your business, I have a little back story. The reason it got me thinking about SEO is because in the last couple of weeks, I have been running a special on websites to get people onto websites, creating their website and utilizing them. Making sure their website is there for them, and growing with them and showing off their brand and their services. This is where these common mistakes popped in my head.
I have personally been working a lot with SEO and utilizing my knowledge.
Having a blog is highly beneficial—I would even say essential—to running an online business. It’s the best way to establish yourself as an expert in your industry. A blog is a place to share your knowledge and prove that you know what you’re talking about.
But, before you establish yourself as an expert in your field, it’s important to know about blogging. Or, at least to know what NOT to do.
Do you prefer reading this post, or would you rather watch it?
What about 5 years from now?
How many articles do you think will be videos instead?
The rise of videos in marketing
Online videos account for over half of internet traffic and that number continues to increase. Even with all the statistics around it, nothing has been found to explain why this is the case.
However, being that success with online videos is becoming more and more popular, people are able to gain information and be entertained quickly. The small businesses that miss this video component are hurting their marketing strategy.
What is the current picture of lead generation and management in your business?
Here's the deal: in order to start generating more leads with less time and financial investment, you first have to spend time setting up systems and making some changes.
Your goal is to establish a solid lead tracking and lead management system, and make small tweaks to your existing lead generation strategies.
Do you know what your audience really wants?
As you get through your routines and to-do list day after day, how often are you interacting with others? At work, at home, during your commute, while running errands. Meetings, phone calls, emails, commercials, advertisements.
Risk reversal increases buyer confidence and encourages completed transactions.
A lot of the businesses I work with don't have a risk reversal strategy, and aren't really familiar with what one looks like, or the power it could have over their conversion rates.
Anytime someone walks into my office or even my house (although these days my house is overrun with tiny humans), they comment on how organized everything appears to be. There’s always more that I feel like needs a better place, but I agree- it is organized. The piece they don’t ask me about is why.