Testimonials are super important for growing your business. Everyone wants to increase their sales and a simple testimonial can help you do just that. If you are looking for a way to scale your business and your revenue, grab your notebook and let's begin.
Today we tackle something quite important for your business; the amazing and ever-changing world of search engine (SEO).
Before we dive into the juicy stuff with tips and tricks that are going to help drive your business, I have a little back story. The reason it got me thinking about SEO is because in the last couple of weeks, I have been running a special on websites to get people onto websites, creating their website and utilizing them. Making sure their website is there for them, and growing with them and showing off their brand and their services. This is where these common mistakes popped in my head.
I have personally been working a lot with SEO and utilizing my knowledge.
Having a blog is highly beneficial—I would even say essential—to running an online business. It’s the best way to establish yourself as an expert in your industry. A blog is a place to share your knowledge and prove that you know what you’re talking about.
But, before you establish yourself as an expert in your field, it’s important to know about blogging. Or, at least to know what NOT to do.
Do you prefer reading this post, or would you rather watch it?
What about 5 years from now?
How many articles do you think will be videos instead?
The rise of videos in marketing
Online videos account for over half of internet traffic and that number continues to increase. Despite these statistics, nothing has been found to explain why this is the case.
However, being that success with online videos is becoming more and more popular, people are able to gain information and be entertained quickly. The small businesses that miss this video component are hurting their marketing strategy.
Do you know what your audience really wants?
As you get through your routines and to-do list day after day, how often are you interacting with others? At work, at home, during your commute, while running errands. Meetings, phone calls, emails, commercials, advertisements.
When you know your ideal customer, it changes everything in your business. This target market is the basis for everything you'll do – your branding, the products and services you'll offer, the marketing channels you'll use, and the way you interact with your customers; therefore, it’s essential to take this crucial first step.
Your ideal customer is the person who can benefit the most from what you're offering. Businesses create a persona that describes this market as one individual. It might say something like, "Elena is a small business owner in the east coast earning XXX per year and seeking to grow her business…" It's peculiar so that you know exactly who you're targeting.