Testimonials are super important for growing your business. Everyone wants to increase their sales and a simple testimonial can help you do just that. If you are looking for a way to scale your business and your revenue, grab your notebook and let's begin.
Do you know what your audience really wants?
As you get through your routines and to-do list day after day, how often are you interacting with others? At work, at home, during your commute, while running errands. Meetings, phone calls, emails, commercials, advertisements.
Risk reversal increases buyer confidence and encourages completed transactions.
A lot of the businesses I work with don't have a risk reversal strategy. They aren't really familiar with what one looks like or the power it could have over their conversion rates.
When you are in your first few years of working full-time, money can be an overwhelming topic. From your already busy schedule to adulting emergencies (which seem to only come out of the woodwork the weeks that you are the tightest on money, am I right?), you are just learning how to juggle it all.
The worst part about talking money?
When you know your ideal customer, it changes everything in your business. This target market is the basis for everything you'll do – your branding, the products and services you'll offer, the marketing channels you'll use, and the way you interact with your customers; therefore, it’s essential to take this crucial first step.
Your ideal customer is the person who can benefit the most from what you're offering. Businesses create a persona that describes this market as one individual. It might say something like, "Elena is a small business owner in the east coast earning XXX per year and seeking to grow her business…" It's peculiar so that you know exactly who you're targeting.