We all know that creating a website for your business is one of the most important parts of establishing your footprint in the digital world. More often than not, our websites are the first pieces of our businesses that our potential customers see before anything else. However, do you have the right pages on your website? Below are the five pages every website needs when creating a website for your business:
No matter what type of business you own, your future customers want to know about you! People want a face to match with the company. They want to put trust into a business they are considering, and trust means getting to know the people behind it.
On your about page, it is not truly an “about us”, even if you market it that way. Instead, it is a “how we can help you”. While “talking about yourself”, you are actually trying to tell the customer how your services will match their needs. Make sure you include a summary of the company along with pictures and bios, but on top of that include achievements and ways that you differ from all the other companies the customer has been researching. That way, not only will they learn more about your business, but they will also learn why they need your business in their life.
No matter how you word your about page, at the end make sure that you include a “call-to-action”. In other words, you want to direct your customers to somewhere so they don’t read the page and then move on with their day. Your call-to-actions (CTA’s) could be directing them where to get started, subscribing to an e-mail list, etc. The possibilities are endless!
Services are not something that can be “returned”, even if your business offers a money-back guarantee, so people are more wary about spending the money on services versus products. Trust needs to be earned before most people will pay for a service. With the way technology is accessible nowadays, people really rely on doing their own research on a business before purchasing services. This is why a services page is crucial on your website.
The first part of your services page should be a general introduction to your business because you never know how people found that specific page of your website. That may have been the first link they clicked on, so it is helpful to the customer if you put a small “elevator pitch” of our company in there. Make sure you are highlighting why it is a benefit to work with you in general over the benefit of individual services. From there, you will want to convey to the customer why they want your services. The best way to do this is to explain why they want specific services, but also include an overall message about how things will improve if they use your business overall.
Another important thing to remember in creating your services page is that people will skim through and read all the headlines before digging further into the actual material typed out. Make sure you have put in thought throughout your headlines on your services page to connect people with your services before they read further.
Just like the about page, make sure you end with your CTA so people know exactly what the next step for them should be.
Don’t sell services? Use this page to promote what you do sell, and take some time to place yourself in the consumer’s shoes- would you trust and buy what you are selling?
This may seem like a no-brainer depending on what type of business you have, but for others this will seem foreign. However, this page is important no matter what type of business you own, but also has multiple purposes beyond “contacting”.
If you are a business with a location, this is where you would put not only your address and phone number, but directions of easiest ways to get there, using landmarks (any search engine can offer directions, but they all rarely use landmarks!)
In the least, make sure you are putting your e-mail as clearly as possible as the best way to email you.
The best part of using the contact page is that you do not need to only use it for basic contact information. Bonus points if you are giving your contact information but also directing them to other places within your website, such as FAQ, directions, etc.
We have this included in the top five pages because as a business, you want to save yourself from any legal trouble! Without a disclaimer, you could easily fall into that trap. A disclaimer helps protect a business from legal liability by setting the limits of liability within the business. Examples could include what your business is and is not responsible for. If you are representing other companies or businesses, it would be important to write that you are not responsible for materials, products, or services from third party sites to which your business links.
“Any information” is as simple as someone’s email address, so make sure to have this on your website ASAP. At a minimum, the following information is needed:
There you have it! Now you have the start of the five pages needed for creating a website for your business.
Need more help with tools beyond your website? Check out this post where I dive into the best tools for small business owners.
Please make sure to comment below: what pages do you think are the most important?